The Salty Company was founded by lifelong friends and cousins Peter Franzi, Marco Pantano, and Christopher Ernst — united by blood and bound by saltwater. Raised to the rhythm of the ocean, their lives were shaped by fishing lines, surf breaks, and deep dives. Driven by passion and heritage, they set out to create more than a brand: a lasting tribute to coastal living and the thrill of the chase.

We live for the ocean, and we make gear that lives for it too. From early morning casts to big swells and quiet dives, our stuff is made to keep up — comfortable, real, and ready for wherever you go. Every piece is built with care and quality, so you can focus on the adventure, not your gear.

The ocean’s our home, plain and simple. We started Salty Co. because the best gear comes from people who actually live the life — and that’s us. We’re out there surfing, fishing, and diving every chance we get, and we want you to feel that same freedom, connection, and adventure every time you gear up.